What Does Editorial Mean in Fashion?
If you’re planning to take a job as an editorial fashion writer, you should definitely know what the job entails. Basically, you’re expected to be a good communicator, and you should also be creative. You’ll be required to communicate your style and personality, as well as the story you’re trying to convey. Lastly, you’ll need to meet deadlines and align with the brand you’re working for.
Creative freedom
The early 90’s were a time of creative freedom in fashion. The rave culture was a defining aspect of this era. This was a time of dancefloor scenes, rapid mixture of music styles, and hedonism. It was also a time when the artist Saul Leiter emerged as a prominent figure. He worked as an assistant to Henry Wolf, who was art director at Harper’s Bazaar.
Leiter was one of the first photographers to develop a style of photography that avoided censorship. His “In My Room” series of female nudes was a signature series for Leiter. During this period, his work dominated magazine pages. By the end of the decade, Leiter had developed a more intimate style of photography. In addition, he began to use black and white film to photograph his subjects. Some of these photos were developed and printed himself.
When you are a photographer, you are often faced with the task of creating an image that conveys the right mood. To do this, you need to give yourself some creative freedom. You can do this by moving models away from the center of the frame or by making changes to their poses. These options can increase your creativity. Often, it is important to keep your model happy and relaxed so that you can capture their true personality. If you do not, you may be left with a less than satisfactory image.
Align with the brand
Brand alignment is the process of creating an experience that people recognize. When consumers recognize your brand, they are more likely to purchase your products and services. It is a critical element of marketing that allows you to maximize your impact. Your brand should be compelling and consistent.
To get started, you’ll need to create a cohesive brand story. A story that encompasses your entire organization and provides a sense of who you are. This should be communicated in everything you do. You can use a company mission statement to guide this. All of your employees should participate in the same brand story. If they don’t, they’ll undermine your company culture and not represent your brand the way you want them to.
Next, you’ll need to make sure that your brand’s visual identity is consistent. You want to project a uniform brand experience, so the seeds of recognition are planted.
Meet deadlines
If you want to be successful in the fashion editorial world, it helps to know how to meet deadlines. While this can be a complicated matter, there are steps you can take to make your life easier. For instance, you can schedule tasks into a calendar, set deadlines with your boss, or make a to-do list. All of these are great strategies to a) get more done, b) stay on track, and c) get a better sense of where you stand.
The best way to meet deadlines is to set realistic goals and time yourself. This will allow you to finish a project on time. A common mistake people make is overestimating how much work they will be able to do in a day or week. When you divide your workload into time blocks, it makes it easier to determine how long each block will take. Also, it keeps you motivated to stay on top of your tasks.